Power the true effect

Formulate uses AI to turn existing receipt data into actionable insights for better promotions, more profitable stores and happier customers.

 
 
Artboard 6.jpg
 
Screenshot 2019-04-16 at 16.13.49 (kopia).jpg

NEW TECHNOLOGY FOR CLASSIC BUSINESS PROBLEMS

New technology should not exclusively be used to satisfy new needs such as talking to your TV or unlocking your phone with face recognition. That is why we have bult Retail DecisionCloud, an AI-solution relying on ordinary receipt data to counter a real, great and prioritised need; continuous analys and improvement of campaigns.

Retailers use Retail DecisionCloud to see the true effect from their online and offline campaigns. On top of that, our solution is used to identify the best future campaigns and understand what the effect is going forward.

Learn more about our technology.

orange.jpg

BETTER DECISION MAKING WITH FORMULATE’S AI

60% of all campaigns increase category sales, 40% simply transfers revenue between categories. It is not reasonable for every retailer to build the infrastructure, workflows, algorithms, ML-models, interfaces and what more is needed in order to use AI for daily campaign work. Yet it is inhuman - literally - for retailers to have a solid opinion without some powerful technology by their side.

Retail DecisionCloud takes care of this for you, in the form of a subscription-based service. With an easy and fast set-up, it enables retail professionals to have a solid opinion about what is best for their business and make better decisions faster, everyday.

 
jonatan-t-1.png

“Formulate helps us verify or reject our gut feeling.”

Jonatan Tullberg, Commercial Director Coop

Namnlöst-1.jpg
 

True Lift för alla dina kampanjer

Retail DecisionCloud räknar ut det verkliga försäljnings– och vinstlyftet från era kampanjer i butik och online. Men ni kan också använda lösningen för att simulera fram relevanta och lönsamma kampanjer. Tekniken bygger på maskinlärning och år av retailforskning som appliceras på helt vanlig kvittodata.

Med vår lösning kan du enkelt dela insikter inom organisationen och samarbeta mer effektivt med leverantörerna. Den ger dig en tydlig bild av vad som är bäst för affären och hjälper dig att fatta bättre beslut snabbare, varje dag.

Inkramentell försäljning:  Försäljningslyftet som kampanjen genererar utöver normalförsäljningen.   Switching:  Den del av kampanjlyftet som stjäls från liknande produkter.   Bunkring:  Effekten på ordinarie försäljningen före och efter kampanjen.   Halo:  Den merförsäljning som skapas av kampanjen.   TrueLift Försäljning:  Det verkliga försäljningslyftet från kampanjen.   Produktkostnad:  Den kostnad produkterna inom kampanjerna bär.   Kampanjbidrag:  Den finansiering leverantören bidrar med till en kampanj.   TrueLift Vinst:  Det verkligt vinstslyftet från kampanjen.

Our customers

Apoteket  ➞ Largest pharmacy chain in Sweden, owned by the Swedish government. Nationwide coverage and a large range of OTC, beauty, and also Rx items. 400 stores, 3000 employees, $2.1Bn turn over in 2017.

Apoteket ➞ Largest pharmacy chain in Sweden, owned by the Swedish government. Nationwide coverage and a large range of OTC, beauty, and also Rx items. 400 stores, 3000 employees, $2.1Bn turn over in 2017.

Coop  ➞ Holds 20% market share of the Swedish grocery retail market, cooperative with strong sustainability agenda. Stores range from small formats in city locations, rural supermarkets and nationwide coverage of hypermarkets. 650 stores, owned by 3.5 million members, $3.5Bn turn over 2017.

Coop ➞ Holds 20% market share of the Swedish grocery retail market, cooperative with strong sustainability agenda. Stores range from small formats in city locations, rural supermarkets and nationwide coverage of hypermarkets. 650 stores, owned by 3.5 million members, $3.5Bn turn over 2017.

Kjell & Company  ➞ Fast growing retailer with small outlets in convenient locations selling a wide range of home electronics and accessories. 104 stores, 1000 employees and $160M in turnover 2018.

Kjell & Company ➞ Fast growing retailer with small outlets in convenient locations selling a wide range of home electronics and accessories. 104 stores, 1000 employees and $160M in turnover 2018.

 

Curious to learn more?

Do you want to learn more about how to use AI in improving your promotion performance? Or are you simply curious about who we are?

Learn how we can help maximise your profitability!

Learn more about our technology!

Read about our thoughts and ideas!