HELLO BUSINESS PROBLEM 👋
MEET OUR SOLUTION!

 

Retail DecisionCloud uses advanced AI and your transactions data to help you make better and faster decisions for your business. Learn more about how it’s done.

 

HOW IT WORKS

Most retailers agree that promotions are important for their business, but also that they are difficult to plan, evaluate and improve. At Formulate we develop Retail DecisionCloud, a solution that is based on years of research and state-of-the-art machine learning. It gives you the impact from your historical campaigns, lets you simulate the impact of future campaigns and make a range of complex merchandising decisions faster and more well informed.

 
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DATA | GET STARTED IN DAYS, NOT MONTHS

Retailers have a lot of data, well-structured and precise, which is generated by the daily operations; receipts, product master data, prices, assortment hierarchies etc. However, all this data is often spread out across the organisation and stuck in old structures and various systems.

Our well-documented API connects and fuses data from multiple sources into our environment which is optimised for analytics. Forget about complex integrations or costly on premise installations - we've solved that bit!

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ANALYTICS | LET AI DO THE JOB FOR YOU

When the data has been imported via our API, it’s freed from the restrictions of retail’s legacy systems. Our cloud-based solution contains analysis workflows, algorithms, database structures, security and monitoring processes optimised for one purpose; to generate insights that helps you make better promotion decisions faster

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THE APP | EVALUATE SIMULATE, PREDICT

In Formulate's easy-to-use web app, you can see how last week's campaigns performed, understand what price tactic, feature and display that works best but also simulate and predict the impact of future campaigns.

We cannot guarantee that you will never use Excel or do a Vlookup again, but we can promise you that you will do less of it. Our solution is designed to give you well-deserved and necessary insights faster than you can say pivot table.

 

Power the true effect

Reach the next level in of campaign management with the help of an AI-solution which has been developed specifically for retail. We look forward to talking more about you business needs, and how we can help!

Inkramentell försäljning: Försäljningslyftet som kampanjen genererar utöver normalförsäljningen.  Switching: Den del av kampanjlyftet som stjäls från liknande produkter.  Bunkring: Effekten på ordinarie försäljningen före och efter kampanjen.  Halo: Den merförsäljning som skapas av kampanjen.  TrueLift Försäljning: Det verkliga försäljningslyftet från kampanjen.  Produktkostnad: Den kostnad produkterna inom kampanjerna bär.  Kampanjbidrag: Den finansiering leverantören bidrar med till en kampanj.  TrueLift Vinst: Det verkligt vinstslyftet från kampanjen.

“Retail Decisioncloud helps us CREATE more profitable campaigns. It's incredibly powerful.”

Eric Lundberg, Chief Marketing Officer Apoteket

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CURIOUS TO LEARN MORE?

Do you want to learn more about how to use AI to improve your promotion performance? Or are you simply curious about who we are?


Learn how we can help maximise your profitability!

Download a presentation about Retail DecisionCloud