Privacy Policy

We at Formulate (Formulate AB) are committed to protecting your privacy. This Privacy Notice describes how and why we collect, receive, use, store, share, transfer, and process your personal information. It describes the relevant purposes related to processing of personal data by Formulate.

The Service may contain links to websites and services of third parties. These websites or services are subject to their own privacy policies as well as terms and conditions. Formulate does not take any responsibility for third parties’ privacy policies, terms and conditions or processing of personal data in such third parties’ operations. Formulate recommends paying attention to such then-current privacy policies and terms and conditions applicable to processing of personal data by third parties.

Information we collect about you


This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, view the cookies Webflow uses.

Contact forms

When filling in a form on the website, your contacts are stored by Hubspot in order to provide more customised communications to you and to manage and maintain the customer relationship between us and you/the company you represent. We also provide a communication service on our website for inquiries about our Service and for the provision of customer service. The processing of contact information data in this case is based on your consent to provide your contact details.

We may send you emails to inform you about new features of our services, or provide you with other relevant information about our services. In this respect, processing of contact information data is based on our legitimate interest to provide you relevant information about Formulate and to promote our services to you. Such communication may include direct marketing, market research or research polls.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website. 


We use Google Analytics, Google Ads conversion tracking, Google Tag Manager, Display Advertising extension for Google Analytics and LinkedIn conversion tracking in our analytics to improve our website and marketing. 

Who we share your data with

Our Partners

Our partners may access Personal Data (contact information) to help manage our customer relationships.

Legal Authorities

We may disclose your Personal Data if we believe it is reasonably necessary to comply with a law, regulation or audit or to protect the safety of any person, to address fraud, security or technical issues.

How long we retail your data

Data is stored at a maximum of two years.

What rights do you have over your data

If you have filled your contact information through the form or downloadable you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Contact regarding privacy policy

You can contact us about any Privacy Policy concerns and questions at