Solutions /
Price optimisation

Price optimisation

Optimal pricing for every promotion strategy. Maximise your volume, profit, and vendor funding.

Promotion pricing decisions made easy

Uncover the optimal price tactic to maximise sales, margins, volume, and store traffic for every promotion. Account for cross-category effects, stockpiling, display, media, and local variations in demand.

5%

vendor funding increase

50%

less time planning promotions

20%

sales and margin improvement opportunity for promoted products

Benefits

The price is right

Typically 20-50 percent of retail revenue is generated on promotion. But as much as half of promotions are unprofitable. Why? Pricing problems are usually to blame. Let's change that.

100% decision confidence

Industry-leading predictions and tailor-made recommendations (trained on your data) that serve you. Feel confident that every pricing decision you make from now is based on the best possible intelligence.

Pricing for every promotion type

Pinpoint the best price plan according to store, display, media, feature and vendor funding constraints.

Complete campaign effect

Account for switching/cannibalisation, stockpiling, halo, seasonal effects and and trends. No more second-guessing. No more half measures.

Accessible AI

Tools designed for commercial professionals not PhD statisticians.

Formulate needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.