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One source of truth

Enable campaign, marketing and category teams to work together in one tool with one source of truth.

Full control. Full coverage

Replace ad-hoc promotion planning with data-driven processes. Design new promotions, collaborate with colleagues, and forecast outcomes with industry-leading accuracy


less time spent on promotion planning


sales and margin improvement opportunity for promoted products

1 source of truth

for past, present and planned promotions.


Succeed together

Without a dedicated tool, promotion management sloshes across multiple BI systems, dashboards and Excel sheets, making it impossible to form a clear picture and do effective work. With Formulate, thats over.

Complete promotion planning

Plan, collaborate, design, forecast and follow-up your promotions. Save time and start driving tangible results from day 1.

Actionable recommendations

Get product, pricing, and promotion recommendations, so you hit your targets with every campaign you run.

Best-in-class forecasting

Which price will drive the most volume? Most profit? Maximise supplier funding? You can find out in 1 click.

Accessible AI

Tools designed for commercial professionals not PhD statisticians.

Complete campaign effect

Account for switching/cannibalisation, stockpiling, basket effects, seasonal effects, and trends. No more second-guessing. No more half measures.

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