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Automated promotion forecasting

Forecast demand for every product in every store instantly and accurately.

Know the sales, volume, and profit impact months in advance

We ingest hundreds of demand-driving variables, like weather, Google Trends, and public holidays to give you a unique demand projection with real business impact.


promotion forecasting accuracy levels, per store and product


reduction in out of stocks


reduction in waste


Predictable prediction

Accurate forecasting is crucial to cost and waste minimisation. Our forecasting tools improve over time and integrate directly with your BI, helping demand planners and campaign managers tackle retail's biggest challenge head on.

Unrivalled forecasting accuracy

Depend on industry-leading forecast accuracy. > 95% of promotion forecasts ± 3 units of actual outcome per product on a store level.

Powerful, yet flexible

Our AI handles vast amounts of data so we can provide promotions forecasts for every product, store, channel (or any other level aggregation), and visualise the campaign impact months in advance.

Transparent AI

Total transparency and ease of use. We show you our confidence interval for every recommendation.

Automated and easy to deploy

Built on scalable cloud-based AI technology, you can deploy and test Formulate in weeks, rather than months. All forecasts are fully automated, giving campaign managers and demand planners the time and confidence to make the right decisions.

Promotion volume pre-orders for supply chain

Accurate promotion volume pre-order forecasts that integrate with your supply chain, improve over time, and reduce waste and out-of-stocks.

Drive proactivity

Forecast the full impact of planned promotions in terms of sales, volume, profit, and store traffic, while accounting for baseline sales, switching/cannibalisation, stockpiling and basked effects. Save underperforming promotions before it's too late

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