Solutions /
Evaluating & reporting


Control for switching, stockpiling, and basket effects to reveal the true P&L of every promotion, channel, store, and chain.


At a glance see which promotions to stop, adjust, and continue. See an instant impact on your bottom line


promotion profitability


less time planning promotions


promotion sales uplift


Proactive promotions

Evaluating past promotions is the best starting point for building better campaigns. But to do that effectively, you need to be able to slice and dice your data quickly and effectively. Formulate is designed specifically to solve this.

True uplift from every promotion

Formulate accurately captures every promotion’s true lift, including baseline sales, switching/cannibalisation, stockpiling, and halo effects, giving campaign managers the confidence to make the right decisions.

Pre-made and custom reporting

Formulate provides ready-to-use reports and tools that help you follow-up and report on promotion performance at every level and dimension with time-saving automation functions.

Smart campaign scoring

Formulate scores every campaign on relative performance, so you instantly see what’s working and what’s not.

Built for your BI

Integrate Formulate’s results seamlessly into your existing BI-reports in tools like Tableau, QlikView, MicroStrategy, PowerBI and Excel.

Metrics that matter

Formulate accounts for campaign effects on sales, volume, profit, and store traffic, and incorporates dimensions like media, display, price mechanics, vendor funding, and marketing spend.

Every product, store, and channel

Formulate applies AI to massive data sets giving you the visibility of campaign effects across every product, in every store, both online and offline.

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