Reitan Convenience Sweden, the parent company of 7-ELEVEN and Pressbyrån, has chosen Formulate for promotion analytics.
Since the pandemic started driving workers away from city centres, urban convenience retail has faced an unprecedented challenge. Now, as vaccination efforts promise a return to normality, Sweden’s largest and most innovative convenience retailer has signalled its commitment to new technologies by partnering with leading AI promotions analytics provider, Formulate.
“Formulate will better help us understand our customers and attract new ones”, states Marketing & Purchasing Director, Annamaria Carnemark. “Formulate’s insights will support us in setting better targets and ensuring our stores are more successful”.
Formulate CEO Andreas Willgert added: “Reitan is a giant of European convenience retail and a true leader in innovation and sustainability. We’re excited about how Formulate can help Reitan run more efficient, desirable and profitable promotions.”
Learn more about Formulate’s promotions software here.
Formulate is a Stockholm-based retail analytics start-up specialised in promotion optimisation
Reitan Convenience Sweden is the parent company of 7-ELEVEN and Pressbyrån. The Reitan Group operates in 7 countries, has a combined turnover of NOK 15.4 billion, and aspires to be Europe's most profitable and fastest growing convenience chain.
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RELEX Solutions announced today it has acquired Formulate, building upon its position as a trusted provider of unified retail planning solutions. The acquisition is a major step in RELEX’s commitment to offering a best-in-class unified platform with a robust promotion planning solution for retailers and consumer packaged goods (CPG) companies across the globe.