Mathem teams up with AI promotions specialists, Formulate

Thom Iddon-Escalante

Head of Marketing

Sweden’s leading online grocery retailer teams up with Formulate: “we want all our future promotions to come from well-balanced insights”

Mathem, Sweden’s leading dedicated online grocer, has chosen Formulate for promotion analytics and planning.

During the pandemic, more consumers switched to online food shopping than any time before. Now many are sticking with it because of the convenience it provides. As a result the online grocery market has become increasingly competitive. Now Mathem, Sweden’s largest and most innovative dedicated online grocery retailer, has sought an edge by partnering with promotions specialists, Formulate. 

Concerning the move Mathem CCO Julia Lindberg said: “Formulate will help us better understand our true campaign profitability and support our promotion decision process to better serve our customers.”

Formulate CEO Andreas Willgert added: “Mathem is one of Europe’s most exciting online grocery retailers and we’re thrilled to be part of their journey”.

Learn more about Formulate’s promotions software here.

Formulate is The #1 enterprise solution for evaluating, predicting and planning retail promotions.

Mathem is Sweden’s leading dedicated online grocery retailer, with a turnover of 2.3 Billion SEK and 2500 employees.

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