Matas brings in AI promotions specialists, Formulate

Thom Iddon-Escalante

Marketing Director

“We want to provide our customers with the best experience”

Matas, Denmark’s largest drugstore chain, has chosen Formulate for promotion analytics.

The pandemic has presented Matas with both challenges and opportunities. Now the innovative retailer has indicated its commitment to new technologies by partnering with leading AI promotions analytics provider, Formulate.

“Formulate challenges us to evaluate our previous positions”, states Head of Commercial Excellence, Pernille Dalgaard. “We’re integrating their software to optimise our campaigns, putting our customers at the front of our campaign strategy.”

Formulate CEO Andreas Willgert added: “Matas has a great reputation in Denmark and we’re thrilled to be part of their journey. They are real innovators, too, so the fact they have chosen Formulate is great validation of our solution.”

Formulate is a Stockholm-based retail analytics start-up specialised in promotion optimisation

Matas is a Danish drug store chain with 263 stores and 2500 employees

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