Coop Estonia teams up with AI promotions specialists, Formulate

Thom Iddon-Escalante

Head of Marketing

Coop Estonia brings in AI promotions specialists: “we want to provide our customers with the best possible experience”.

Coop, Estonia’s market leader in food and convenience goods with 25% market share, has chosen Formulate for promotion analytics.

The pandemic has presented Coop with both challenges and opportunities. Now the innovative Estonian retailer has indicated its commitment to new technologies by partnering with leading AI promotions analytics provider, Formulate.

“Formulate challenges us to evaluate our previous positions”, states Purchasing Director, Oliver Rist. “Our goal is to enhance customer experience and satisfaction by improving the match between our promotions and our customers' needs, with the help of Formulate's software."

Formulate CEO Andreas Willgert added: “Coop is a great Estonian institution and we’re thrilled to be part of their journey”.

Learn more about Formulate’s promotions software here.

Formulate is The #1 enterprise solution for evaluating, predicting and planning retail promotions.

Coop is Estonia’s oldest and largest retail trade group.

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