Lift: the key promotions metric

3 promotion challenges (and how to solve them)

Phasing out poor promotions and doubling down on those that create value is one of the most impactful things any retailer can do to improve business performance.

4 Factors that affect Forecasting

Forecasting is essential to business planning and decision making, but hard to get right.

Why Private Label Should Have a 40% Assortment Share

When it comes to retail assortment there is a question that's crucial for both growth and profitability. How large share of your assortment should consist of Private Label Brands (your own brands) vs. National Brands?

Let AI identify how promotions affect your margins

Last fall, retail sales broke new records throughout Single’s day, Black Friday and Cyber Monday. This should be good news for retailers, but the reality is that there’s a dark side to these triumphs.

A 10% price promotion will grow brand sales by +36%

Our data suggests that promotions typically account for 10 to 45 percent of a retailer’s total revenues. And for sure, promotions are a powerful instrument for increasing sales and margins, but they are also difficult to use effectively.

20-30% of your promotions are unprofitable. Here is how to fix them!

Retailers spend between 3-10% of their revenue on promotions. Our research indicates 20-30% of all these promotions are unprofitable. In this article we outline how retailers can increase the %-share of profitable promotions and improve overall margins with 2-5%.