Matas, Denmark’s largest drugstore chain, has chosen Formulate for promotion analytics.
Phasing out poor promotions and doubling down on those that create value is one of the most impactful things any retailer can do to improve business performance.
We sat down with Eleni Manthou to discuss life as a Product Owner in a SaaS startup, life in Sweden compared to in the US, and photography (amongst other thing). Meet Eleni!
We sat down with Account Executive Fredrik Flodberg to discuss sales, retail technology, and Stockholm archipelago boating hotspots amongst other things.
Covid-19 has catalysed entirely new retail practices; take in-store social distancing or dedicated shopping hours. But more often it has accelerated change already underway. AI is a prime example. saom
“It’s a bit like a Google Maps for retailers –if you have a destination you want to get to with your promotion planning, Formulate can show you the best route to take.”
In this post we will shed some light on how retailers can optimise their promotions mix, even during an exceptional shopping holiday season, even during an exceptional year.
"Vi tar in Formulates programvara för kampanjanalys för att bättre kunna utvärdera tidigare kampanjer och utveckla starkare kampanjer framöver”.
“We’re bringing in Formulate’s promotions analytics software to better evaluate past promotions and develop stronger promotions going forward.”
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