Worldclass analytics for retail promotions

The #1 enterprise solution for evaluating, predicting and planning retail promotions

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Meaningful metrics

15%

profit improvement on promoted items

8 hours

saved per person per week on promotion management

30%

sales uplift on promoted items

40%

fewer under- and over-stocking scenarios

What our clients say

With Formulate we see the sales and profit impact for every campaign. It helps us verify or reject our gut feeling.

Jonatan

Commercial Director

We’re integrating Formulate's software to optimise our campaigns, putting our customers at the front of our campaign strategy

Pernille

Head of Commercial Excellence

Our category team loves Formulate. There's a real drive to analyse and improve campaigns

Category and Assortment Director

Formulate’s forecasts makes us confident we are making the right campaign decisions

Fredrik

Head of Insight, Analytics and Intelligence at Coop

I’m impressed with Formulate's insights. Straight away we could see how our campaigns drive traffic across every store

Campaign Director

Leading furniture retailer

How we help

Optimise every phase of the campaign process. From planning to execution to evaluation.

Planning

Enable campaign, marketing and category teams to work together in one tool with one source of truth.

Recommendation

Price, tactic, display, and media recommendations for every campaign.

Price optimisation

Optimal pricing for every promotion strategy. Maximise your volume, profit, and vendor funding.

Forecasting

Forecast demand for every product in every store instantly and accurately.

Evaluating & reporting

Control for switching, stockpiling, and basket effects to reveal the true P&L of every promotion, channel, store, and chain.

BI & Excel integrations

Need customised BI reports or Excel-based workflows? Deploy Formulate directly in your own systems.

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Trusted by major European retailers

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Why others choose Formulate

"With Formulate we see the sales and profit impact of all planned campaigns. It helps us verify or reject our gut feeling."

Jonatan

Commercial Director - COOP

"There's no better solution out there. The Evaluate tool shows us which promotions are working for us and which aren't. Now I want to get my hands on Plan; to build our promotions from the ground up. That will be so valuable for us".

Lorance

Category Manager Food, Coffee & Bakery - Reitan Group: 7-ELEVEN & PressByrån

"Formulate’s forecasts makes us confident we are making the right campaign decisions."