Power the true effect

Formulate uses AI to turn existing POS data into actionable insights for better promotions, more profitable stores and happier customers.

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NEW TECHNOLOGY FOR CLASSIC BUSINESS PROBLEMS

New technology should not be used exclusively to satisfy new needs such as talking to your TV or unlocking your phone with face recognition. That is why we have built Retail DecisionCloud, an AI-solution that leverages ordinary receipt data to counter a real, great and prioritised need – continuous analysis and improvement of promotions.

Retailers use Retail DecisionCloud to see the true effect from their online and offline promotions. On top of that, our solution is used to identify the best future campaigns and understand what the effect will be going forward.

Learn more about our technology.

BETTER DECISION MAKING WITH FORMULATE’S AI

60% of all promotions increase category sales, 40% simply transfers revenue between categories. It is not reasonable for every retailer to build the infrastructure, workflows, algorithms, ML-models, interfaces and everything else which is needed in order to use AI for daily promotional work. But, it is necessary for shaping a view of the thousands of events and activities a retailer runs. It is inhuman - literally - to have a solid opinion without some powerful technology by their side.

With Retail DecisionCloud you get all this, in the form of a subscription-based service. With an easy and fast set-up, it enables retail professionals to have a solid opinion about what is best for their business and make better decisions faster, everyday.

“Formulate helps us verify or reject our gut feeling.”

Jonatan Tullberg, Commercial Director Coop

True Lift FOR ALL YOUR CAMPAIGNS

Retail DecisionCloud gives you the real sales and profit lift from your in-store and online promotions. You can also use Retail DecisionCloud to simulate future campaigns and optimise discounted price and supplier funding. Our technology combines scalable machine learning and years of retail research applied on your standard POS data.

With our solution you can easily share insights within the organisation and collaborate more effectively with your suppliers. It gives you a clear picture of what is best for the business and helps you make better decisions faster.

OUR CUSTOMERS

Apoteket ➞ Largest pharmacy chain in Sweden, owned by the Swedish government. Nationwide coverage and a large range of OTC, beauty, and also Rx items. 400 stores, 3000 employees, $2.1Bn turn over in 2017.

Coop ➞ Holds 20% market share of the Swedish grocery retail market, cooperative with strong sustainability agenda. Stores range from small formats in city locations, rural supermarkets and nationwide coverage of hypermarkets. 650 stores, owned by 3.5 million members, $3.5Bn turn over 2017.

Kjell & Company ➞ Fast growing retailer with small outlets in convenient locations selling a wide range of home electronics and accessories. 104 stores, 1000 employees and $160M in turnover 2018.

RESOURCE LIBRARY

Formulate has deep in-house expertise using AI to solve business problems. We’ve learned a lot about the barriers preventing retailers from applying AI to their promotion analytics. Read about our thoughts and ideas!