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Meaningful metrics

15%

profit improvement on promoted items

8 hours

saved per person per week on promotion management

30%

sales uplift on promoted items

40%

fewer under- and over-stocking scenarios

What our clients say

With Formulate we see the sales and profit impact for every campaign. It helps us verify or reject our gut feeling.
Jonatan
Commercial Director
Our category team loves Formulate. There's a real drive to analyse and improve campaigns
Category and Assortment Director
Formulate drives our business forward
Emil
Financial Planning & Analysis Manager,
Formulate’s forecasts makes us confident we are making the right campaign decisions
Fredrik
Head of Insight, Analytics and Intelligence at Coop
Cooperative Logo
I’m impressed what the  insights Formulate provides. Formulate showed me for the first time how our campaigns drive traffic across every store
Campaign Director
Leading furniture retailer

How we help

Optimise every phase of the campaign process. From planning to execution to evaluation.

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Trusted by major European retailers

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Why others choose Formulate

"With Formulate we see the sales and profit impact of all planned campaigns. It helps us verify or reject our gut feeling."

Jonatan

Commercial Director - COOP

"Our category team loves Formulate. There's a real drive to analyse and improve campaigns"


Category and Assortment Director - Apoteket

"Formulate’s forecasts makes us confident we are making the right campaign decisions."

Fredrik

Head of Insight, Analytics and Intelligence - Coop

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