SOME OF OUR CLIENTS →
Coop Sverige
Apoteket AB
Do YOUR PROMOTIONS HURT YOUR MARGIN?
Did you know that more than 40% of all retail promotions are unprofitable, even after adjusting for supplier funding. The good news; there are concrete actions can take to fix them.
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Find your True Lift ™️
What gets measured gets done. Find out the true impact of all your promotions. Reveal how switching between brands, halo effects, stockpiling, weather and other factors impact your sales and profit.
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What we offer →
Retail DecisionCloud
Formulate DecisionCloud is a service (SaaS) that helps you evaluate, simulate and the impact of your promotions using AI and your existing transactions data.
See the True Lift™ from your every single promotion, and understand which ones you should continue and which ones you should stop.
Simulate campaign performance and make accurate campaign forecasts of your campaign volume and profit.
Show your suppliers how they can improve their campaign performance, share data and set commons goals.
Find the best campaign products, tactics, features and displays that grows both your revenue and profit.
FORMULATE AI ENGINE
A state-of-the-art AI engine built specifically for retail. Based on years of research. Our AI manages all your data, trains millions of powerful machine learning models and analyses all your promotions. The best part? It’s fully automated and doesn’t require any integration with your systems.
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